Canine Ketchup claims top prize on launch day!
Some pawsome news!
The Canine Ketchup team were wagging their tails with excitement when showcasing our first product launch at PATS - the number one pet industry event in the country.
Our non-furry team members headed to Sandown Park to exhibit Canine Ketchup to the pet trade for the very first time. On show were our 3 delicious varieties of Canine Ketchup — Original, Apple, and Cheese flavours — that, with a squeeze, can turn dry kibble into a Michelin meal for man’s best friend.
Not only did the new product go down extremely well with the visiting pet trade, but we are also delighted to announce that Canine Ketchup won an award, claiming the title and first prize of ‘New Product Winner’ in the Dog Food category.
The judges arrived early on Sunday morning, February 9, to make their choices from a record number of new products. Deliberations took into account a number of criteria, from product innovation, design, quality and packaging to value for money and sustainability.
A team of expert retailers has picked out the winners in eight categories for the PATS Sandown 2020 New Product Awards, sponsored by pbwnews.
The Awards were presented by show organiser Gordon Thomas and Justine Thompson, the new editor of pbwnews.
Judges said: “This product is truly unique. It has distinctive packaging, which will make it stand out on the shelf, and has a multitude of uses.”
This was the cherry on top of the cake - the sauce on the kibble!